Baxters Business Consultants have completed a number of specific and tailored projects for residential mortgage lender, building societies and financial service companies.  Similar project have been completed to firms selling products to these businesses.

 

These projects can be grouped under the following headings:

 

• Strategic planning
• Marketing planning
• Analysing the marketing environment
• Analysing competitors
• Analysing consumer behaviour
• Developing strategies for market leaders, challengers, followers and niche players
• Marketing strategies for different stages of product life cycles
• Selecting and managing marketing channels
• Managing products, product lines and brands
• Key account management
• Sales management
• Product development
• Workflow management